About this item

• HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!
• THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!
• REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts
• MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!
• SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste